Your Trusted Toyota Dealership

Meet Mary Rice, the dynamic and passionate 3rd generation Dealer Principal of Toyota of Greensboro. As a devoted mother of two, Mary's journey with the dealership began during her high school years when she first stepped foot into the family business. Her early exposure to the automotive world sparked a deep-rooted passion that only grew stronger over time.
After completing her education at NC State University, Mary felt a magnetic pull back to Toyota of Greensboro in 2009. Eager to embrace the digital era, she swiftly embarked on a mission to connect with customers through modern platforms. Mary took the initiative to create engaging YouTube and Facebook videos that showcased the array of Toyota vehicles, demonstrating her unwavering dedication to both the family legacy and the evolving world of digital marketing.
Under Mary's guidance, Toyota of Greensboro's Instagram account was launched shortly after, further solidifying their online presence and customer outreach. With a keen eye for detail and a knack for understanding customers' needs, Mary has mastered the art of empowering people to make informed decisions when purchasing a car. Her genuine and approachable demeanor allows customers to feel at ease, knowing they have a trusted advisor by their side.
Mary's expertise extends far beyond conventional sales tactics. She goes above and beyond to assist customers with unique queries, such as determining how many car seats can comfortably fit across a bench seat in a Highlander or the number of ceiling vents available in a Sequoia. Her commitment to providing exceptional service, along with her wealth of knowledge, has garnered her a loyal customer base and a reputation as a reliable automotive authority.
Outside of the dealership, Mary actively participates in community events and initiatives, embodying the family's longstanding tradition of giving back to the Greensboro community. Her passion for both her family and the Toyota brand shines through in all aspects of her life, making her an inspiring role model for aspiring entrepreneurs and mothers alike.
In the bustling world of automotive dealerships, Mary Rice stands out as a beacon of expertise, kindness, and dedication. With her continued leadership, Toyota of Greensboro remains a place where customers can rely on personalized guidance and a warm, family-friendly atmosphere. Read More about Mary here Made In Greensboro: Mary Rice
Welcome to Toyota of Greensboro!
Discover Your Dream Toyota in Greensboro, NC
Empowered moms, dads, grandparents, aunts, uncles, sons, daughters, families and car shoppers....Look no further! Toyota of Greensboro is a premier destination for new Toyota vehicles in North Carolina and beyond. Whether you're a local resident or from out of state, we are thrilled to welcome you to our dealership.
Find Your Perfect Toyota - Anywhere in the Country!
At Toyota of Greensboro, we take pride in offering a wide selection of new Toyota vehicles that cater to every taste and preference. Whether you're in the market for a stylish sedan like the Camry or Corolla, a versatile SUV like the RAV4 or Highlander, or even a rugged truck like the Tacoma or Tundra, we've got you covered!
Not in North Carolina? No problem! We understand that your dream car might not be right around the corner, which is why we are more than happy to arrange shipping to customers all over the country. Wherever you are, let us bring your dream Toyota directly to your doorstep.

Easy Access with Greensboro Airport (GSO)
Visiting us is a breeze, thanks to our convenient location just minutes away from the Greensboro airport (GSO). Hop on a non-stop flight from major cities such as Atlanta (ATL), Charlotte (CLT), Chicago (ORD), Dallas / Fort Worth (DFW), Denver (DEN), Detroit (DTW), Miami (MIA), Nashville (BNA), New York City (LGA), Newark / New York (EWR), Orlando (MCO), Philadelphia (PHL), Tampa / Clearwater / St. Petersburg (PIE), and Washington - Reagan (DCA). See Daily Arrivals and Departures and Route Map
Airlines
We understand that convenience is key when traveling, so we have partnered with reputable carriers like Allegiant, American Airlines, Delta Airlines, Silver and United Airlines to ensure you have smooth and hassle-free travels to our dealership.
Experience Excellence at Toyota of Greensboro
With a commitment to exceptional customer service and a vast inventory of new Toyota vehicles, Toyota of Greensboro is your go-to dealership for all your automotive needs.